Thursday, December 29, 2011

Caffe Bene New York

Say Associate asked me to create huge window and fence graphics for the Caffe Bene New York store. My work has been displayed as an advertisement while the cafe has been under construction. I've heard that it will be open in January, 2012 on the first floor of Crowne Plaza Hotel at 49th street and Broadway in Manhattan.

I just found photos of window and fence versions of my work from somebody's blog and I am not sure when you can see my work by. I guess the opening will be soon :)

copyright ⓒ Say Associate, Caffe Bene

뉴욕 타임스퀘어에 곧 오픈하는, 카페베네 뉴욕지점 공사기간 중 필요한 창문과 펜스 그래픽 작업입니다. 국내에서 기존 연예인의 이미지를 사용한 광고펜스와 차별화되게 뉴욕이란 도시에 어울리며 커피향이 느껴지는 느낌으로 앤티크함과 모던함이 잘 배합되게 하려고 노력했던 작업입니다. 비록 공사기간중에만 사용되지만 사랑하는 도시, 뉴욕의 한복판에 대형으로 디스플레이 된다는 사실이 신기하면서 기분좋았던 프로젝트였어요.

Black'Smith B.I.

I was asked to edit a logo for Black'Smith by Say Associate, an Interior Design company.

According to Paul Rand, design has to be ordered and systematized. I delicately adjusted its outlines and added rubber stamp texture in order to show dynamic energy and familiarity of the blacksmith design concept. I wanted both the Korean and English logos to look simple but equally lively.

I also designed the business card for them. And I suggested using the black color for its pizza box and how to apply its logo on plates, mugs, napkins and etc.

It was really fun doing a graphic design project in a long time :-)

copyright ⓒ Say Associate, Caffe Bene

인테리어 디자인회사, Say Associate의 의뢰로 이탈리언 레스토랑 Black'Smith의 B.I의 최종 수정단계에 참여했습니다. 그래픽 디자이너 Paul Rand는 디자인을 '조직화하는 행위'라고 했습니다. '조직화'랑 대상들을 한데 모아서 의미있고, 흥미롭고, 재미있는 것으로 만드는 과정을 뜻합니다. B.I와 Logo는 간결함 속에서 이를 극명하게 보여주는데 기존 Black' Smith의 로고와 공간컨셉의 특징을 좀 더 드러내기 위해 Rubber Stamp와 같은 재질감을 더하고 대장장이의 역동적이면서 친근한 에너지를 표현하기위해 심플함 속에 구체적인 이야기같은 라인을 변화를 주었습니다. 한글과 영문 로고 모두 라인의 변화를 통해 움직임을 강조했습니다. 또한 명함디자인과 로고를 냅킨, 그릇, 머그잔, 포장용기 등에 어떻게 적용할지 제안해주는 작업이었습니다. 오랜만에 참여한 그래픽디자인 작업이라 재미있었던 기억이 나네요 :)

Sunday, December 25, 2011

the article of Economy Culture magazine

I was recently interviewed by Economy Culture magazine about me and my work. The article written by Youngkyung Lee will be published in the January issue of the magazine and you can also read the full article from the link,§ion=section5

얼마전 이코노미컬쳐 잡지 인터뷰했는데 인터넷판 문화저널21에 먼저 보도가 되었네요:)

copyright ⓒ 문화저널21 (

Tuesday, December 20, 2011

Seoul Design Festival 2011

Merry Christmas, everyone!

I made the sketchbook Christmas tree on the left wall of my exhibit booth by using typography and arranging my drawings randomly as Christmas tree ornaments. Thankfully, visitors loved it.

Seoul Design Festival | Dec. 14-18, 2011 | Coex Hall B

네이버의 'Design Your Green Thinking!'과 함께 신예디자이너로 서울디자이너페스티벌 2011에 참여했습니다. 와주신 분들 감사드려요 :)

Friday, December 16, 2011

Naver+20 Graphic Artists

Luckily, I participated in the Naver's Campaign for Environment. I love its installation for SDF so much!!!

Naver+20 Graphic Artists

"Based on its innovative and accurate search service, Naver, Korea's largest search portal website provides community services, including Blogs and Cafes, as well as a variety of convenient services, such as News, Knowledge Shopping, Maps, Books E-mail and Naver Tool Bar. Naver has been supporting Culture & Art area and doing various Eco-friendly projects. In Seoul Design Festival 2011, Naver and 20 artists will show the unique and creative 20 art objects to convey the messages demanding the environmental protection." from the directory book of SDF

멋진 그래픽아티스트 분들과 작업해 더 즐거웠던 네이버 환경캠페인 작업
네이버, 환경을 생각하다!